Richard was inspired to launch the label by his grandmothers Baker and Bray, both of whom were talented dressmakers. “My grandmother Bray used to make jackets for her Fox Terrier Sandy, which gave me the idea to produce my own range of tailored clothing and accessories for dogs,” he said.

  

Richard started out by making jackets for his own Boston Terriers, five year old brothers Milo and Rocco. “I made a number of different jackets for my own dogs, partly as a learning experience but also to gauge what other people thought of them. The response was great.”